Back in 2012, when I first began making soaps & body butters, I had no idea that it was going to be something I would do full time. Honestly, I really thought that it was just going to be something to fill my time as we navigated my health. As time has gone on, HBC Organics has gone through many changes. Being a small business, we are continually faced with hurdles. In 2019 alone, we have faced social media algorithm issues, had to buy out our contract with a marketing company, and more. In 2018, we also faced many of issues- such as hiring an assistant that stole from us and more. We've seen our fair share of issues and setbacks and always just chugged along. Any business can face the tough things and it is never ever easy to admit that we might need some help.
In recent months, we have experienced another big change. Social media outlets have been changing up algorithms. While we have 1500 or more followers on each of our social media platforms, only 100-200 of our followers are seeing our posts & even less are engaging.
For a small business, this is a pretty big deal. In the last week alone, our viewers have gone down again by at least 60%.. on some days as much as 90% of our followers are not seeing or engaging in our posts. And I know that HBC Organics is not alone. I am friends with several small business owners, both handmade items and MLM companies and everyone has been talking about the lack of social engagement in the past couple of months.
This I'm not one to ask for help. I loathe it. Hate it. While I know asking for help isn't a sign of weakness, I always have felt like admitting that I need help, especially with the business, means that I am weak and not adequate. Those are my own issues--- so I've decided to put them on the back burner and face this head on.
We've scheduled posts, both my assistant and I. We've used hashtags. We've sent products to famous vloggers (btw did you catch us in britneyandbaby?), most don't respond. We've taken out ads on Facebook and Instagram. We've sent out coupons and done giveaways. The algorithms are just tough right now.
So here we are, asking for your help & we will be forever grateful! This also doesn't just go for HBC Organics, this goes for your other favorite small businesses!
How to help a small business in just
Who am I?
My name is Jessica Kellaway! I am the earth loving, natural parenting, Jesus loving weirdo your mama might have warned you about!